Lovefilm's demise is not a negative outcome that stems from being left behind - rather, it is a victory for the many entrepreneurs and investors who contributed to building the future of media delivery, and who carefully and deliberately made a migration that took years. It is the next logical step in the evolution of video content within our digital lives.
Today, all publishers are looking for virality. If done right, viral videos can make up to 60% of all a publisher's shares over a three month period. While this pressure may be intimidating, don't despair. Focus on tackling some of the above areas and developing a solid strategy - then you too could obtain viral fame.
On the very day of the 2016 US Presidential election, Oxford Dictionaries declared "Post-truth" the word of the year. In the few months since, we've seen the emergence of "Alternative Facts" and "Fake News."
This year has seen significant developments in the media industry that will have long lasting effects going well beyond 2016. Every major media trend from this past year centred around video, which now accounts for over two-thirds of all internet traffic. There's been three key trends that standout in my mind:
Now that the Olympics are underway one can't help but see the way the games have evolved so dramatically in the age of social media and yet still have a long way to go. In the past people tuned into big broadcasters for sports coverage, now we're gradually seeing this exclusivity diminish because more and more people are viewing sports on their phones.