For some, there is something about ecotourism that screams fad-for-the-rich. You go to a remote location, dine on local insects, and revel in the fact your toilet is a hole in the ground. Then you go home, tell all your friends, and have your back patted for being so environmentally conscious.
Is it just me or is the anticipation of a holiday a major part of the overall enjoyment? Just dreaming of those blue skies and padding about in flip-flops can be enough to keep you sane when sitting for prolonged periods at your desk or when standing nose pressed to the door in the tube.