Cristiano Ronaldo to Sweep Board in Fifa's Narcissist of the Year' Awards

Sometimes, you catch sight of a headline and, as you feel your eyebrows heading for your hairline, you wonder to yourself: "Did Iread that right?" Such a headline caught my notice the other day. "Cristiano Ronaldo opens a museum in his own honour in Madeira, Portugal", it read.

Sometimes, you catch sight of a headline and, as you feel your eyebrows heading for your hairline, you wonder to yourself: "Did I really read that right?" Such a headline caught my notice the other day. "Cristiano Ronaldo opens a museum in his own honour in Madeira, Portugal", it read. My eyebrows still haven't returned to their default position - if fact I may well have pulled a couple of muscles there.

The thing is, the story in itself is not that surprising or earth-shattering. The impact is more of a jolt of self-affirmation - having a deep-rooted prejudice confirmed, out of the blue like that. I've long felt that Senhor Ronaldo has a touch of the Narcissus Complex about him. Many was the time when some noted Man U mouthpiece such as S'ralex Ferguson would say, with no evident sense of irony "Cristiano is the archetypal Man U player" or some such platitude. And I'd just nod, thinking to myself: isn't he just. So was Keane, for his blithe belief that the rules of the game were for lesser mortals. So was Cantona, for his strutting, turned-up-collar arrogance - noticeably absent in his time at Leeds United where the likes of Strachan and Batty would have beaten it out of him.

So, despite Ronaldo's much-publicised yearning to head off for pastures Iberian, I was quite surprised when he left the Theatre of Hollow Myths a couple of years back. He just seemed like a perfect fit for that club, an apt representative of the Pride of Devon. Since arriving in Madrid, a constant has been his desire to be regarded in the same light he regards himself, if such a thing were only possible. Alongside his undoubted brilliance as a player and his lavish habit of scoring goals at an unprecedented rate for a winger, there has always been this "look at me" air about him.

This particular manifestation of narcissism is at its most apparent when he's playing in a high-profile match, at the World Cup finals, for instance. There, the games are played in stadia equipped with those flying cams which zip about aerially, capturing close-ups of players from a position, seemingly, just above their heads. So whenever Ronaldo misses a goal or protests to the referee (he does this a lot), you'll see him in a match like this, glancing at the nearest robot camera, then maybe checking out his magnified image on the inevitable big screen, admiring the pose even as he's striking it. There's no denying that he's a very good-looking lad, and yet this too-evident, overpowering self-adoration is curiously unattractive, casting a patina of ugliness onto features usually apt to set hearts, not all of them female, a-flutter.

It's a character trait that makes it impossible to define Ronaldo simply in terms of his technical ability, his genius with a football at his feet, or even his extravagant goalscoring record. In this way, the narcissistic flaw in his make-up serves to keep him out of the Pantheon of True Greats, players - many of lesser ability - who combined admirable qualities such as humility, modesty, self-restraint on and off the field. Things like that. Marks of maturity and character all, and reminders that talent, even genius, is not enough. Ronaldo's flaws are less extreme than, say Georgie Best's - he's certainly a much better pro - but just as was the case with Best, they threaten to have him remembered at least as much for the negative parts of his persona as the positive aspects of his game.

Ronaldo is simply unable to restrain this tendency to sound overtly, overweeningly in love with himself. As many know, when somebody is in love, they're totally unable to comprehend how anyone would be able to resist loving the object of their adoration. It's a type of tunnel vision - the lover cannot see anything but good about the loved. This would appear to be precisely the nature of Cristiano Ronaldo's intensely passionate relationship with himself. If he ever needed a motto, he could do a lot worse than to paraphrase John 15:13 and sum himself up with "Greater love hath no man than I for me". By comparison, Narcissus himself comes over as having slight self-esteem issues. Ronaldo loves Ronaldo, and you get the feeling that he honestly can't understand why the world at large can't share in his joy.

The opening of the CR7 Museum, by the adored CR7 himself, in honour of the said adored CR7, sums all of this up quite neatly. It provides independent verification of mine and others' long-standing summing-up of Cristiano Ronaldo, and as such it's really more to be wryly laughed at than fumed over. But it is a pity, in its way: a footballer's life as an active player is, after all, relatively brief. After retirement, and as the glittering career fades ever further into the past, history can take a more jaundiced view of the former star than those who were there in the instant, cheering and applauding as a virtuoso performer plied his genius trade. The later view of the legend, the "warts and all" version, can even come to focus more on the warts than on much else worthy of admiration.

If Ronaldo wants the eye of history to gaze benignly upon him (and you can bet your last penny he does), then a little humility, a little less obvious awareness of his own talent and gorgeousness would have been a big help. But it's late in the day for that; even now he's seen as someone in whom human virtues epitomised by the likes of John Charles or Bobby Moore are sadly absent. In the meantime though, why would Cristiano care? He is playing for one of the biggest clubs on the planet, he has won and will win many medals and trophies - his life is one grand, sweet song.

It's just that he appears to have been blighted by a crucial part of his development; that few years spent at Man U which can have an unfortunate effect upon an impressionable young man, especially one with a certain arrogance about him, the air of a braggart. It can have him believing in his own publicity and the rightness of everything he does or thinks, an impression reinforced by a complaisant media. Other, similar examples of this type have emerged from the club, other flawed characters who would have benefited from formative years spent in a less privileged and less insular environment. It manifests itself differently in Beckham, Keane, Cantona and a few more who spring to mind - but all of these players have emerged from Man U with character issues to confront, something they're doing with varying degrees of determination and success. It does have to be said that not everyone is carried away on such a perilous tide; Paul Scholes for instance remained firmly detached from all the hype, to his eternal credit - and simply got on with his job. Andrei Kanchelskis was another such.

Cristiano Ronaldo is simply the most obvious example of the kind of young man who in many ways summed up the character of a club like Man U, but in many more ways was in sore need of being taken down a peg or two when the time was still ripe for his character to develop along more attractive lines. The moral is, I suppose: If you have a talented youth who thinks he's the bees' knees - send him to Barnsley where he'll learn the rudiments and have the more offensive edges knocked off him. You won't produce quite such a polished player that way, it must be admitted. But you would end up with a much better all-round bloke; one who would perhaps guffaw derisively at the thought of opening a museum in his own honour.

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