THE BLOG
11/11/2013 09:06 GMT | Updated 23/01/2014 10:53 GMT

Fashion Forward: Style Innovation for a Digital Age

Technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.

By Holly Meehan

An explosion of digital innovation in recent years has given fashion brands the chance to explore previously unheard of possibilities, from Louis Vuitton pioneering e-commerce in France, to a revival of fashion history at Chanel. And plenty in between. Above all, technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.

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