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Simon Chapman

Professor of public health at the University of Sydney

Plain Tobacco Packs Awaken a Sleeping Tobacco Industry

Just one disease caused by smoking - lung cancer - was rare before 1930. Over the next 50 years, it rose to become the world's leading cause of cancer death. In countries like Australia it is now on the wane. Plain packaging will accelerate its eventual demise as a major cause of death.
08/05/2012 22:48 BST