Only four per cent of people in the UK actually donate, and NHS Blood and Transplant reported that over the summer stocks dipped significantly. That leaves a lot of the population depending on a relatively small number of donors. So how can we encourage more people to start giving a pint of the red stuff? My suggestion is gamification.
When AIDS became known in the early 1980's, there was huge uncertainty about how HIV, the virus that causes AIDS, was transmitted. A sense of fear characterised the way the public responded to the disease. From the public health policies that were made in response to AIDS, the one that remains the best example of utter panic is the ban on gay men giving blood. The war-on-AIDS view is flawed because it stigmatises gay men, as wanton sex fiends, all given to dangerous sexual activities. It also supports the fallacy that the HIV virus may be contained simply by eliminating those who are considered to be the main carriers, from activities of a communal nature. It is this reasoning that leads policy makers to believe that maintaining a discriminatory gay blood ban, serves a useful public health purpose.