The Spice Girl-turned-designer was spotted leaving her New York hotel en route to an interview on US TV show The View, wearing a pair of leather-look jeans and blazer from her own collection with her new handbag, the Victoria, on her arm.
Beckham, who received a positive response from editors to her spring/summer catwalk show on Monday, is staying on in New York to promote the new range. Not a difficult job when you're one of the most photographed women in the world.
And just to make absolutely certain that everyone knew she was wearing her own designs, Victoria, who is now nudging 150,000 Twitter followers, tweeted: "On the way to The View. Wearing #vbeckham denim and jacket, first outing for Victoria bag".
What do you think: is she exploiting her fame or simply a super-smart businesswoman?