Face of the brand, Amber Le Bon, looked lovely as she celebrated the launch along with PPQ's Amy Molyneaux, model Ben Grimes and actor Matt Horne. Later, Amber strutted her stuff on the catwalk - a leopard print faux fur coat teamed with a sequin mini skirt was a highlight!
The affordable, fun 'fast-fashion' brand will be opening their first UK store in Birmingham on 12 November, with their second store opening in Dublin on 13 November. UK customers will also be able to shop online too, at forever21.com.
Take a look below to see some of our favourite looks from the brand.
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