But the researchers have tested their theory and it appears to work. Writing in the journal Science, the Pittsburgh-based experts asked one group of volunteers to imagine they were eating M&Ms. Another group had to simply imagine they were putting coins into a machine. Afterwards they were all allowed to eat as many M&Ms as they liked.
And who ate the least number of chocs? You guessed it, the group that had to imagine they'd been stuffing themselves with them earlier. With further visualisation sessions the volunteers ate even less of the foods they were imagining themselves eating. Fascinating.
Well we've done some crazy things to lose weight, but perhaps this one might actually work? Apparently you have to imagine yourself eating the exact food you want to reduce your cravings for, or else it doesn't work. For instance, if you want to stop eating chocolate bars don't visualise yourself eating sherry trifle.
Give it a try and let us know if it works for you.