Following in the footsteps of fellow Spice Girl, Victoria Beckham, Geri Halliwell has made her first foray into the world of fashion design with her own range of beachwear for retail giant, Next.
But not content with simply 'designing' the garments, the singer is also the face (or should we say body) of the range, Geri by Next, flaunting her curves in the new collection.
Geri, who has battled with her own body issues in the past is keen to ensure the range caters for women of all shapes and sizes.
She told the Daily Mail, "It's about inspiring confidence with great looking swimwear for all body shapes."
She had previously said, "It's for real women of all shapes and sizes. Everything is mix and match, so you can choose the exact shapes and styles that suit you."
As well as catering to all shapes and sizes, Geri by Next is also affordable for all budgets with prices ranging from just £18 for a bikini to £50 for the most expensive dress in the collection.
In addition to bikinis the range also includes a number of cover-up pieces from bandeau maxi-dresses to colourful kaftans.
Chic cover-ups. Photos: Next
What do you think of Geri's new range? Do you think she makes a good model for the brand? Leave a comment in the box below and tell us your thoughts.