The British beauty was picked for her unique sense of style and femininity - two qualities that complement this campaign's theme: raw elegance.
When speaking about her new modeling contract, Arterton revealed that she feels like "the tough girl in the fancy frock... and I feel that G-Star are the same." It's a perfect match.
Watch out for the campaign launch in February and to find out more, visit Gemma's blog at www.g-star.com.
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