The up and coming names will promote their own brands by creating window displays in the famous department store. They will also design limited edition pieces to display in three pop-up shops that will showcase the best of their collections.
Alex Noble, Charlie Le Mindu, Craig Lawrence and Frances Conteh are just some of the designers that are currently on show in the store. Look out for Martin Rose, Matthew Miller and Patternity when the second round of Bright Young Things hits London from 4 February. Selfridges in Manchester is also supporting the project too; Paul Williams will exhibit his photography piece in the Exhange Square store.
Bright Young Things clothing and accessories can be found in Men's Contemporary on the 1st floor and Women's Contemporary on the 3rd floor of Selfridges.