The title of Rihanna's new track, S&M, might have given us a clue that the video was going to be raunchy, but Rihanna's really pushing boundaries with her latest on-screen antics.
The video - which was shot by Melina Matsoukas, who also directed her track Rude Boy - pokes fun at the media, and opens with a press conference scene where Rihanna, dressed in a newspaper frock, gives an interview from behind a plastic sheet, while reporters scribble away with ball mouth gags on.
The video also sees a guest appearance from celeb blogger Perez Hilton, who's pulled by Rihanna on a lead outside a suburban house.
The red-haired singer is also seen eating fruit seductively, writhing around in latex stockings and suspenders, and even dressing up as a latex Playboy bunny - including the hopping action!
What do you think of the new video? Tasteless or arty?
Rihanna - S&M on MUZU.