With London Fashion Week around the corner, we're all getting excited to see what we'll be wearing next autumn and whether we'll still be paying homage to the 1970s or unearthing something completely different from the depths of our wardrobes.
Images from Eun Jeong's mood board. Eun Jeong
We thought we'd go behind-the-scenes with some designers showing at London Fashion Week and get the inside scoop on what their inspirations are this season. While the finished product is what we'll ultimately be wearing (or wishing we were), there's nothing more fascinating than seeing how something that struck the designer's imagination - whether it's Hitchcock's heroines or the Alps - gets transformed into a coveted coat or pair of trousers.
Korean-born designer Eun Jeong won the Fashion Fringe at Covent Garden prize in 2008 and is known for her signature draping and tailoring and the intricate embellishment and embroidery which adorns her garments.
For A/W 2011, Jeong was inspired by "1930s tailoring and embellishment," but the designer reworks the classic minimal silhouette by emphasising collars and structured bodices to give clothes an air of female empowerment and confidence. Heavy pleating, bright pops of colour in Art Deco prints, a mixture of textures and varying sleeve and skirt lengths all serve to capture the 1930s aesthetic but rework it for the modern woman.
Eun Jeong will be presenting her collection as part of London Fashion Week on 18th February.