A rhinestone and goat fur coat from the Felder Felder a/w 2011-12 collection. Photo: PA
DESIGNER: Twin sisters Annette Felder and Daniela Felder
INSPIRATION: The designers themselves stated they were inspired by "the freedom of nature", but the model's blue lips and dyed goat's hair touches on the clothes looked more otherworldly than earthly to us!
TOP LOOKS: The skinny cut two-tone jeans and anything with the spectacular rhinestone studding.
ACCESSORIES: Ankle cuffs with electric blue goat hair and loads of metal studs.
WHO WAS THERE: Seemingly every hipster in all of London - it was a crush of kids too cool for school.
WHAT WE THOUGHT: While we weren't exactly blown away by Felder Felder's latest effort, we can't help but applaud the sisters' obvious ambition to expand their brand. The studding and rhinestones were well thought out details that added an excellent rock and roll flair, but some of the softer (and more commercial pieces) felt a little bit lost amongst the bling. Felder Felder has a very clear idea of who their girl is and their customer loves them for it - the question is, will they be able to make the label more commercial while still maintaining their hipster status? Watch this space.