Time for Emma Watson's latest role: Sustainable designer and model for People Tree.
The first image and a selection of preview pieces from Watson's third and final collaboration with the eco-friendly fashion label surfaced last month, but the rest of the collection launches on 28 February, to coincide with Fairtrade Fortnight.
Of the collaboration, Watson explains: "The design process continued with me trying on each and every piece to get the fits just as I wanted them and then I visited Bangladesh to see the clothing actually being made and meet the people making it. It was an incredible and life-changing experience - I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes."
In the campaign, Watson brings her acting chops to the table, showing off different personas, like the tough girl leaning against a camper van in a silk gingham dress, red shades and a beanie hat; the mellow hippie chick in a field wearing denim cut-offs and a waistcoat; and the pensive dreamer standing by an open window in a check shirt and leggings, holding a fedora.
In a group shot, she sits on a table in a black polka dot tea dress with two other female models, while another image has her reclining on a patio chair in a garden, wearing a floral dress and unlaced leather boots and posing alongside a male model. The final shot of Watson in the lookbook features her leaning against a beat-up motorbike in a black draped mini-dress.
"Fair Trade fashion comes from the villages - and provides a real alternative to working in a garment factory and the harsh environment of living in a slum," Watson explains. "Fair Trade fashion is often completely handmade - and made of 100% natural and organic cotton - and it's a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper."
This collection, which also features playsuits, kimono jersey shirts and harem trousers will be on sale through the People Tree website. Take a look at Emma modelling in the campaign below.