Is This The First Ever Unretouched Makeup Ad?

We're used to seeing gleaming white teeth and flawless skin in beauty campaigns, so Make Up For Ever's latest ad is a breath of fresh air.

OK, they've picked a beautiful model who's near-perfect anyway, but the uneven skin on her arm, for example, would usually be erased with the magic of Photoshop.

What do you think? Can you tell the difference? And do you think other beauty brands should follow suit and take the digital mastery out of their campaigns? Leave a comment below...