To celebrate the release of the new Chanel advert starring Keira Knightley, the brand have opened a pop-up cinema, housed in a giant sized Coco Mademoiselle perfume bottle. The five-metre high cinema is showing behind the scenes footage from the ad campaign along with an interactive tour of the Selfridges beauty hall.
Beauty junkies can also pick up special souvenirs and fragrance samples on answering Gabrielle Chanel's beauty quiz so remember to pay attention during the film!
The cinema is open at the Hilary Site in Selfridges London from today until Wednesday 30 March. Don't miss the limited edition Coco Mademoiselle Eau de Parfum on sale exclusively at Selfridges counters.