Ad Standards Agency Dismiss Miu Miu 'Skinny Model' Complaints - Were They Right?

14/04/2011 10:48 | Updated 22 May 2015

Photo: Miu Miu/ Mert Alas and Marcus Piggott

The Advertising Standards Agency has ruled that an advertising campaign for Italian fashion label Miu Miu is not in breach of social responsibility guidelines.

The ASA investigated the image after receiving complaints from two people that model Kasia Struss appeared to be "significantly underweight".

Prada, who own the Miu Miu brand, responded to the complaints saying that Struss' portfolio makes it clear that the model is "naturally tall and slim" and pointed out her regular appearance in other fashion publications noted for their promotion of healthy models.

The ASA judged that "the lighting effects, makeup and low-cut dress emphasised her bode shape" but that the advertisement was "typical of those used for fashion products and that the model did not look significantly underweight."

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