Supermodel Erin O'Connor has teamed up with SodaStream to launch A World Without Bottles campaign. The project aims to raise awareness of plastic bottle waste and the detrimental effects that it has on the environment. MyDaily caught up with Erin to find out more about her involvement in the 'pre-cycling' initiative and her contiuned work in fashion. We couldn't let her escape without asking her about the all important royal wedding dress too.
Erin O'Connor asks us to ditch plastic bottles. Courtesy of A World Without Bottles
The whole project is a fun. Recycling water bottles doesn't always come first but this is an enlightening and approachable way to engage in recycling and pre-cyling. I'm part of an industry that's surreal by nature, it has no realistic baring on the the world but it's such a powerful tool as well. If I can get people to recognise me [in the ad campaign] and engage in a new audience, it's no bad thing.
You're known as a supermodel, but are you also a keen eco-warrior now?
I try to be diligent in my own life and make small changes. When I heard that 13 billion plastic bottles are disposed of in the UK, I was staggered. Our landfills are bursting right now and we need to consider the next generation.
What other projects have you been working on?
My She Died of Beauty t-shirt collection is going great guns. There's a social impact involved and it conjures humour. I did my own hair and makeup for the last campaign shoot so there's hardly any money involved which is also great! We should be launching our second collection in September. I'm also still working on the All Walks Beyond the Catwalk campaign. We've been going around the fashion colleges and embracing diverse body shapes to open up all minds within the industry.
What would you like to see Kate Middleton wear on her wedding day?
I think as long as she feels knock-out in what she's wearing, that's all that matters. She should feel good about herself and not feel all the pressure that has been built up around her. Her hubby-to-be should also think she's the most divine girl on the planet. I'm sure he will.
Will you be celebrating or escaping the Royal Wedding?
I will be getting involved in a street party with my gran! I'm going to be patriotic and take the chance to get to know my neighbours.