We've convinced ourselves we need gadgets which wrap pooey nappies, purify the air, provide a video link from our kids' bedrooms, or even enable us to listen to their heartbeats before they are actually born... but guess how much this baby-brain spending is costing?
Well, a new survey puts it at £158million a year on baby gadgets we'll never use!
The poll, undertaken by Bounty, says first time mums spend a whopping £700 equipping their homes for their new arrival, and named air purifiers, video monitors and baby DVDs as the most useless products.
Sally J Hall from Bounty, says: "All babies really need is food, warmth and love." We can't help but agree - but what was your most ridiculous or useless baby-spend?
(Mine was handmade lawn cotton nighties...for a boy)
'Fess up - what did you spend out on for your first born which proved to be a total waste of money?