What did you want to achieve with launching your fragrance?
Why do you think perfumes as so important to women? How will your fragrance make them feel?
Fragrance has the ability to transform any look adding instant femininity and allure. Unlike clothes and shoes there's no question of fit so there's no aspect of self-doubt or criticism just pure beauty. That's what Kim Kardashian evokes-true beauty.
What sides of your personality come out in the fragrance?
I've always defined myself through my style, and fragrance is one way I've always expressed myself, ever since I was little. More than any other accessory, there's something about fragrance that instantly evokes a specific mood and feeling-it's a great way to communicate who I am.
Who is your style icon and why?
Jennifer Lopez, I love the way she looks, she's got great style and is always really well put together.
What's that one piece of clothing that every woman needs in her wardrobe?
Skinny jeans and a black blazer. It's such a classic look.
Which designer(s) do you most admire and why?
I love Alexander McQueen and Marchesa. They always design timeless pieces that never go out of style.
Describe the best outfit you've ever worn?
I really love the black Dolce & Gabbana dress I wore recently to the Glamour Awards in London! It's sleek and sexy.
What look do you love but doubt you could pull off?
Baggy shift dresses, they can look great but you need to be tall and skinny to pull it off.
What do you wear when nobody's looking?
As soon as I get home I put my pjs on and take my makeup off, I can't feel relaxed if I'm still wearing my day clothes.
What inspired you to do what you do?
My family, we love working together and encourage each other to take on new projects.
What is your most treasured piece of clothing or jewellery?
My engagement ring!
Describe your style in five words.
Sexy, trendy, feminine, pretty and modern.
What's your secret style address? Which store do you head to when you want to buy something utterly different/unique?
DASH, of course! I love shopping at our Miami and New York locations.
Fictional, real, dead or alive, who would you like to swap wardrobes with and why?
Marilyn Monroe, she was beautiful and curvy.
What's your fashion weakness/what item do you own multiple versions of?
I am addicted to sunglasses! They are the best accessory to pair with any outfit, I have so many.
What's your best piece of fashion advice?
I think you have to love and feel comfortable in what you are wearing and that helps make an outfit work.
What are your three desert island fashion staples?
Mascara, a string bikini and my perfume!Kim Kardashian by Kim Kardashian is available to purchase from Debenhams