Wow. Beyonce is really going all out on the promotion of her new album, 4, releasing a series of steamy images to coincide with its release.
Having put up a countdown on her official website, the campaign shots are being revealed one at a time - and we don't mean to gush but, just how hot is she looking?!
Pulling some seriously provocative poses, Bey is practically unrecognisable in some of the shots, and gets to don some pretty fierce fashion in the process.
Click on our gallery below to see all the stunning shots so far. We'll be updating it as more are released, so make sure you check back...