The founder of the Diesel clothing label, Renzo Rosso, has agreed to fund restoration work on Venice's Rialto Bridge according to reports.
Italy's Corriere della Sera newspaper reports that Rossi, who was born in nearby Brugine, has offered to assist with restoration costs for the iconic bridge.
The Rialto Bridge in its present form was designed by Venetian architect Antonio da Ponte, whose single-span vision defeated rival designs from more well known architects like Andrea Palladio.
The bridge was completed in 1591 and has since become an iconic piece of architecture but is currently in need of repair - recently a column from the bridge railing collapsed.
This wouldn't be the first sponsorship of a public restoration by a private individual. Earlier this year Diego Della Valle - founder of Tod's luxury leather goods and shoes - announced that he would provide the necessary 25million Euros to clean and repair the Colosseum in Rome.
Representatives from Diesel have not yet responded to our request for a comment.