Beauty icon Jo Malone today annouced she is launching a brand new fragrance brand, Jo Loves.
The entrepreneur-turned-TV-star sold her world-famous Jo Malone skincare and perfumes house to Estée Lauder some years back, devoting her time since to her family and her BBC One show High Street Dreams. However, after some months of industry speculation, Jo today confirmed she is back to what does she best: creating sumptous fragrances.
"My passion, as you know, is fragrance and so that's where I'm starting. Today, I'm thrilled to announce the launch of Jo Loves which will embody everything that inspires me, from ingredients and people to moments in time.