The new collection embraces the all-American, Ralph Lauren style but with an emphasis on a rugged, edgy look. Key pieces include distressed jeans, faded t-shirts, denim and Navajo print jackets for a modern take on the Ralph Lauren classics.
Jeans start at around £90, t-shirts are available from £35 at ralphlauren.com. The new collection will also be stocked in Harrods, Selfridges, Harvey Nichols, House of Fraser, John Lewis and Asos from today.
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