The first rule of Diva Club is you do not talk about Diva Club. The second rule of Diva Club is you do not talk about Diva Club. The third rule of Diva Club is you do not EVER acknowledge you might have a sense of humour. The fourth rule of Diva Club is probably something about having a member of staff to check under your mattress for vegetables.
Sadly for Jennifer Lopez, it looks like she's about to have her Diva Club membership revoked for breaking rule three with a series of genuinely amusing adverts for her Kohl's fashion and homeware collaboration which launches in September.
Well, unless it's a double bluff and this is actually documentary footage, in which case Diva Club really needs to hold some sort of coronation for J-Lo. Stat.
Bonus video: Jennifer's soon-to-be-ex-husband Marc Anthony also has a Kohl's collection...
Not sure about J-Lo's fashion credentials? Then check out her style evolution below: