The campaign targets the exotic skins trade and features Kelly in the guise of a snake with the line: "Whose skin are you in?" followed by "Animals belong in the wild, not in your wardrobe".
To launch the campaign, Kelly opted for a summery dress in the same colours as her snake alter-ego's skin and a gold bangle.
The general consensus in the office is that the ad is certainly going to get attention but the digital manipulation of Kelly's face to look more snake-like renders her almost unrecognisable (but will perhaps guard against any future impulses in the direction of multiple face lifts). We're also not really used to snakes looking so busty.
What do you think of Kelly's campaign? Will it put you off wearing animal skins? Let us know what you think.
And if you're wondering how to get an animal print fix without harming any creatures, just check out our Dolce and Gabbana gallery below: