Grinning broadly despite his side Aston Villa drawing 1-1 with QPR, little Arthur Cameron looks like any other excited youngster enjoying an afternoon out at a football match with his daddy, Prime Minister David Cameron.
Arthur, five, and dad David cheered on Aston Villa at QPR's Loftus Road ground on Sunday afternoon in what is thought to be Arthur's first outing to see his team play.
And whilst Arthur donned a football top for the occasion, the PM stuck to more conservative attire - wearing a blue shirt and dark trousers. He did undo his top button though...
What a happy family pic - and how much does little Arthur look like his mum, Sam Cam?