This whole Lindsay Lohan becoming the face of Philipp Plein thing has occupied our brains for far longer than it should have. Why was he so willing to have a star more famous for her court appearances and trips to rehab than her modelling and acting work associated with his brand? There's the publicity angle but surely there are other celebrities who could provide the same publicity without bringing so much negative baggage to the table?
To be fair, if Plein is totally loved up at least that explains why he can look her directly in the weave (not a euphemism) and say that her campaign shots will be "refined and luxurious".
Style Evolution: Lindsay LohanLindsay Lohan
HBO film premiere of 'Dinner with Friends', New York, America - 28 Jul 2001
THE STUFF MAGAZINE 'PRE VMA' PARTY, NEW YORK, AMERICA - 27 AUG 2003
'CHEAPER BY THE DOZEN' FILM PREMIERE, LOS ANGELES, AMERICA - 14 DEC 2003
GOLDEN GLOBE AWARDS PARTY, BEVERLY HILTON HOTEL, LOS ANGELES, AMERICA - 25 JAN 2004
PETRO ZILLIA AUTUMN / WINTER 2004 / 2005 SHOW, LOS ANGELES FASHION WEEK, AMERICA - 29 MAR 2004
11TH ANNUAL RACE TO ERASE MS, LOS ANGELES, AMERICA - 14 MAY 2004
3RD ANNUAL MTV TRL AWARDS, NEW YORK, AMERICA - 21 FEB 2005
'HOSTAGE' FILM PREMIERE, NEW YORK, AMERICA - 08 MAR 2005
YOUNG HOLLYWOOD AWARDS 2005, LOS ANGELES, AMERICA - 01 MAY 2005
CARTIER CELEBRATES 25 YEARS IN BEVERLY HILLS, LOS ANGELES, AMERICA - 09 MAY 2005