It's hard to believe the woman modelling the daring swimsuit above - with its plunging neckline and flirty cut - is in fact a 15-year-old schoolgirl.
Kendall Jenner is the teenaged sister of reality TV star Kim Kardashian and the latest member of the fame-obsessed family to be cashing in on their looks.
Kendall posed for a series of shots for the 2012 White Sands collection, just weeks after taking to the catwalk during New York Fashion Week (despite industry guidelines saying under-16s should not be working the shows).
In light of recent concerns about the sexualisation of children, and campaigns to let young girls be just that, young girls, these latest pics of Kendall (which were reportedly 'inspired by the sirens of film noir') are at best ill-advised; shots of her in a tiny two-piece with cleavage-enhancing cutaways and minuscule knickers make for uneasy viewing, whilst even the more 'covered up' swimsuits have a disturbing air of 'too much, too soon'.
Kendall was said to be delighted with her shoot though, with the designer behind the range Leah Madden telling People magazine that she was 'a delight on set and a natural in front of the camera.' Madden also revealed that the youngster has picked out some swimsuits 'to take home to her sisters,'. Hmm, take home to her sisters...very telling - perhaps she too thought they were way too old for a fifteen-year-old schoolgirl...
What do you think? Would you allow your teen to model swimwear and bikinis like this?