From interactive ad campaigns to the world's first 'Twit-walk' (catwalk via Twitter) Burberry has always been something of a trail blazer when it comes to fashion firsts. And now the brand is launching its very own single.
Recorded in collaboration with band The Feeling, the song will feature as the backing track to the Christmas advert for new fragrance Rosie Huntington-Whiteley.
So with an advert starring the world's most famous Rosie, it's therefore rather apt that the song is titled, Rosé.
Have a listen here and let us know what you think in a comment below: