Apple IPhone 4S Pre-Orders Top 1 Million

Apple iPhone 4S Pre-Orders Top 1 Million

PRESS ASSOCIATION -- Apple says first-day pre-orders of the iPhone 4S topped a million, breaking the record set by last year's model.

Apple and various phone companies in the US, UK, Australia, Canada, France, Germany and Japan started taking orders for the phone last Friday. It hits stores this Friday.

The base model of the iPhone 4S has a faster processor and an improved camera compared with last year's model. However, some customers and investors were disappointed that Apple did not launch a more radical new model. It's been more than a year since the previous model was released.

Despite the record-breaking pace of iPhone 4S pre-orders, it's hard to determine whether consumer demand is stronger for the new device than it was for previous versions. Although first-day orders for the iPhone 4 were 600,000 when it launched last year, Australia and Canada were not among the launch countries then - they got the phone a month later.

Apple has also expanded the number of carriers in each country that sell the phone. This is particularly significant in the US, where AT&T was the only carrier for the iPhone last summer. This means that the potential customer base for the phone has expanded greatly since the last model was launched.

The death of Apple founder Steve Jobs last week could also be affecting sales. Marketing experts say products designed by widely admired figures like Mr Jobs usually see an upsurge in sales after their death.

AT&T said it had taken more than 200,000 pre-orders for the iPhone 4S in the first 12 hours, making it the most successful iPhone launch yet.

The iPhone 4S will be available at all 33 Apple retail stores in the UK from 8am on Friday.

It comes in either black or white, boasts a faster processor and improved camera than its predecessor and will be available in a 16GB, 32GB and 64GB versions.

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