This one is too easy to comment on. I suppose this is innovative for a previously catalog only store. Instead of wasting unnecessary money, should have paid $8.50 for a plus-sized unemployed, highly educated, experienced, well-dressed, savvy and articulate woman to enter and take pictures of plus sized stores like Catherines, Lane Bryant's dressing rooms and several boutiques in places like New York City and California, who provide higher end clothing for plus-sized women with lots of money to spend on their impeccable wardrobes. Already starting off wrong! You don't need this article to turn plus size women away, it is like saying, "come buy from our store some polyester, elastic waist pants in a plus size; huge neon flowered blousesor big ugly jackets in polyester also. You will lookl lovely in them, you can see for yourself in our BIG, BIG fitting rooms just for your BIG behind to fit in!! Yes, put that also in the grand opening promotion, you will get a HUGE turnout, and have plus sized women breaking down your door to get inside. No charge for this promotional suggestion, speaking as a plus sized woman, it is the least I can do to help your business become successful and expand like your BIG, BIG, BIG dressing room idea.