The X Factor's Frankie Cocozza must be blushing to the roots of his over-styled hair this morning - or down to those seven tattoos on his backside. Why? Well his dear old dad has committed one of the Cardinal Sins of parenting: discussing your offspring's' sex life in public.
In a seemingly desperate bid to play the right-on cool parent, or perhaps just in a move to get some of the limelight for himself, Cocozza senior - also called Frankie - has been mouthing off that his 18-year-old son has beaten him in the conquest stakes by allegedly bedding 67 girls...
'Daddy cool' told the People newspaper: 'My son is just like me but he has seriously outdone me with women. I don't think he has slept with more than 100 girls. I think he is on number 67. I'd say my number is 30 or 40 but it might be more.'
Ah, nothing like a bit of parental pride, is there? And his wife and other kids must be SO proud, too. Put a sock in it dad. This is even slightly more cringworthy than the revelations last year about contestant Katie Waissel's granny being on the game, isn't it?
Would you ever comment on your kids' sex life?
And do you think these stories should even be out there given the X Factor's appeal to youngsters?
18-year-olds bedding 67 women is not exactly something to be promoted/proud of, is it?
But then again this might be the most embarrassing dad ever....