I went to the preview this week and, having bought nothing whatsoever in the way of art for close to five years (I just never see anything I love enough to commit to looking at every day for the next ten years), came away with nine - yes, nine prints. Unheard of.
Prices start at just £6 and with featured artists including Donna Wilson, Thornback & Peel and Stacie Swift, this is the sort of cool, quality art that you see on friends' walls and wonder jealously where they found it. So if you want that friend to be you, get yourself down to Smug.
The Pop Up Print Shop will be upstairs at Smug's Islington store until January 2012 and you'll be able to buy prints online from mid-November. Let the Christmas shopping commence.
For a sneak peek at what's on offer, check out the gallery below.
Smug, 13 Camden Passage, London N1 8EA, 020 73540253, www.ifeelsmug.com. Email: firstname.lastname@example.org