Tech City Boom: PM's Doing Or A Clever Bunch Of Londoners?

Tech City Boom: PM's Doing Or A Clever Bunch Of Londoners?

Yesterday the Prime Minister David Cameron sent up three cheers for the first birthday of Tech City, the East End's government-endorsed tech hub.

A new map released by Tech City appears to show 400 more businesses than there were at this time last year.

But the map covers fashion stores, lawyers and dance studios - businesses far from the tech industry.

So is Tech City's top down approach really making all the difference to the tech industry in London? Or is the real buzz coming from scores of talented start-up professionals already on the ground?

Kam Star, Chief Play Officer of Play Gen says: "It's really important that the government has given a name to this area, in a top down kind of approach. Calling the cluster of tech businesses here is a good thing, it's a great thing that there's focus on it. But they're things we're all doing anyway."

Star, who has worked in the area since 1999 and operated his games company there since 2001, says there are tech industry meet-ups almost every day in the area.

The Hoxton Mixer, Silicon Drinkabout, Minibar, Tech meet-ups and Trampery are just some of the connecting events that businesses in the area are organising for themselves.

Star himself runs Digital Shoreditch, the group that provided Tech City with the data for the map that shows the "phenomenal growth" that Tech City claim.

The map that shows businesses included a sweep of all businesses in the area: cafes, lawyers, architects, marketing agencies, photographers, PR firms, art galleries, financial services, dance studios, festival organisers, clothing shops and Fabric nightclub's website Fabric Live. As much as they might all use technology to some degree, they're not all technology companies.

Star describes what he supplied as a broad survey of the area, and part of Digital Shoreditch's three main purposes.

"Tech City asked us for a survey of the area, and we supplied them with this map. It's a result of going door to door in this area, connecting with people, which is what we're all about. It's the basis of what we use on our walking tours and open studio events during the Digital Shoreditch festival.

Our three purposes are putting this place on a map, in this case literally, finding investors opportunities to get involved in businesses here and connecting like-minded people," he said.

Digital Shoreditch's sell out events further demonstrate a local scene that connects organically. "When we email out for a new event, tickets sell out almost before that email makes its way through the mailing list. That's how connected people are in this area, and how much they connect without any kind of help," says Star.

In 2012 Digital Shoreditch will run "the biggest digital and tech event in Europe" says Star. He hopes that within five years it will be bigger than South By South West, the hip connectors' event that has been running in Austin, Texas, for 25 years.

"In 2011 we had 50 events and 2000 people, next year we're aiming for 50,000 people. We're going to immerse people in a huge new building called Hackney House, in the front of Village Underground off Hollywell Lane and Shoreditch High Street."

Digital Shoreditch will run from May 21 to June 3 2012.

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