Is it just us or have Victoria's Secret really stepped up their brand awareness game recently? First there was the single annual fashion show which seemed to last for around three months, then there was their Moves Like Jagger lipsyncing business, then came all the Christmas tomfoolery and now we have a New Year knickers video:
Adriana Lima, Candice Swanepoel, Doutzen Kroes, Lily Aldridge, Erin Heatherton and Lindsay Ellington take the opportunity to share their new year's resolutions, which include meeting the Dalai Lama, passing their driving test, going on safari and the ultra specific "do something nice for someone".
But we're not just here to talk about His Holiness the Dalai Lama. We're here to sell pants. As such the models discuss which colour knickers they will be wearing to see in 2012 and the various meanings each colour choice carries. Who knew choosing a pair of knickers could be such a loaded activity?
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