Featuring oversized ice creams, sticks of rock and other such giant sugary props, the campaign sees Mulberry girls showing off the new season collection against the backdrop of Brighton Pier - as inspired by Creative Director Lindsey Wixson and Frida Gustavsson, the eclectic concept was designed to capture the "nostalgia, whimsy and Mulberry charm of Emma's vision."
Nostalgia and whimsy aside, the entire campaign is making us want to a)hibernate through the rest of winter, b)start wearing spring/summer clothes several months early, and c)eat sweets.
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