According to a report, parents are oinking mad at Peppa because they say their children copy the cute porker's "naughty behaviour".
The devilish crimes the children's TV favourite and her younger brother George are said to influence include answering back, turning their noses up at vegetables (and demanding chocolate cake) and splashing about in muddy puddles on the way to school.
We parents can no more blame Peppa Pig for our children choosing cake over cucumber than I can blame Phineas and Ferb for making my sons think they can fly.
The problem here is not Peppa, but parenting: weak parenting.
More specifically, 'Everyone's At Fault But Me' parenting.
These are the mums and dads of Princess Precocious and Tommy Tantrum. Kids who have never heard the word 'No'.
Children whose parents endlessly negotiate with their children instead of laying down the law, setting rules and drawing boundaries.
You see them all the time, in cinemas, in cafes, in shops. Running amok, making demands, throwing strops, ruling the roost.
They'd be wrapping their wishy-washy coochie-woochie parents around their tiny pinkies regardless of whether their viewing of choice was Peppa Pig or a picture of fluffy wuffy kittens set to soft music.
Because such parents have turned their offspring into teeny tyrants. And when their children's behaviour gets out of hand (although how splashing around in a puddle can be regarded as "naughty" is beyond me) the same parents don't look to themselves and their own child-rearing strategies, they flail around, looking for someone or something else to blame.
Child has a meltdown in the supermarket because she can't have a bar of chocolate? That'll be the supermarket's fault.
Child comes home from school with a lump on his head because of a bit of rough and tumble in the playground? That'll be the school's fault.
Child won't eat her greens and – God forbid – "answers back"? That'll be Peppa's fault.
And not just Peppa - anything on TV that parents think influences their children's behaviour in a negative way.
Well, OF COURSE, telly influences our children's behaviour. And OF COURSE it's not always for the good.
As psychologist Dr Aric Sigman said: "The problem is you can't distinguish to children what is real and pretend. You can't just say to the child the pig was only pretending it was naughty."
But TV is only a part of our children's lives and experiences. The biggest influencers by far are us – parents.
The examples we set, the rules we lay down, the discipline we instil.
Personally, as a housedad to three children aged 10, seven and four, I LOVE the telly. It is THE best babysitter tool bar none. I'm sure it's educational, but I actually don't care if it is or isn't – because that's what school's for. That's what I'M for.
When my kids get up in the morning, they have their breakfast, get dressed, brush their teeth, comb their hair – then sit in front of the TV for half an hour while I get ready to take them to school.
When they get home from school, they have half an hour in front of the telly – it used to be Peppa Pig, but now it's Phineas and Ferb – while I prepare their dinner, after which they do half an hour of homework and reading.
Then it's back to the box for 45 minutes of Skylanders, before teeth and bed.
When I say it's time for tea, or time for homework, or time for bed, they moan and whinge, but they do exactly what I ask of them – because in our house, my word is law.
It might sound draconian, it might sound old-fashioned, but it works, because my kids know where they stand.
And if at any point I feel I'm losing control, I use the ultimate sanction – the phrase: "Wait 'til your mother gets home."
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