Gwyneth strikes a pose with the 'Madison Linsday' Coach bag. Photo courtesy of Coach.
The images, just released today, were once again shot by Peter Lindbergh in New York, and see Gwyneth sporting two of the new season bags - the 'Willis' and the 'Madison Lindsey'.
Gwyneth was announced as the face of Coach last year, in celebration of the luxury leather brand's 70th anniversary.
Gwyneth models the 'Willis' bag in the Spring/Summer 2012 campaign. Photo courtesy of Coach.
Jason Weisenfeld, Senior Vice President, Global Brand Communications & Collaborations says, "Our Spring 2012 collection is all about the enduring spirit and style of New York City and who better to represent that than Gwyneth," says Jason Weisenfeld, Senior Vice President of Coach.
"As a brilliantly talented actress, innovative businesswoman, global style icon and dedicated mother, she really has it all."
We're currently debating over which bag is our favourite.
Scratch that. We'd settle for both.
Check out Gwyneth's Autumn/Winter 2011 campaign for Coach here.