Is Amy Childs TOWIE's saviour? She thinks not. The flame-haired reality TV star has taken to her Twitter to deny reports that she's returning to The Only Way Is Essex, saying she's "upset" that such lies have been written.
Her reaction comes after The Sun published a story today, claiming a source had said: "Amy would love to rejoin. She desperately misses TOWIE. She was always one of the big stars so it makes sense for her to go back.
"Her show was a complete flop on Channel Five and no one seemed to care so her profile was knocked."
The ditzy star has responded, saying "this is not true", adding that her show: "did not get a axed , it was always going to be a 8 episode show".
But while Childs may not need the show anymore - she's racked up an estimated fortune of £1.5million, which should keep her in fake tan supply for quite some time - does TOWIE need her?
The latest series has so far failed to pull in impressive viewing figures - could Childs' vagazzle back in Brentwood be what the show needs?
Childs was the first of its stars to branch out on her own, famously quitting the ITV2 show last year to take part in Celebrity Big Brother - which was deemed more high-profile than tottering around the expensive nightclubs of Essex.
And after some quality time with Jedward in the house in a polka-dot bikini, she went on to land her own fly-on-the-wall show It's All About Amy on Channel 5.
Meanwhile, the world of BAFTA-wining TOWIE continued and Childs' vacancy was filled with other silicon-enhanced females ready to show off their assets and their lack of brain cells. However, now that the show has reached its fourth series, things seem to have become a little stale. Or as Joey would say, "the reem is over."
Last week, the fourth series kicked off more than half a million viewers down on the third season - the first episode attracting 1.34 million viewers compared with 1.89 million last autumn.
Other popular cast members such as Mark Wright have also left the show and all evidence seems to be pointing towards the fact that maybe this reality show has simply lost its sparkle. Just as we blink when the lights come on after a heady night in a trashy nightclub, are we finally sobering up and regretting our time spent in the silly world of TOWIE?
Let us know your views below - is Amy what TOWIE needs to return to its former fun? Or are its days numbered?
SLIDESHOW: See the original cast below...