Lanvin, Versace, Karl Lagerfeld, Matthew Williamson, Viktor & Rolf, all red carpet favourites who have collaborated with H&M. But not before tonight have we seen the high street giant side by side with its famous guest designers on a proper red carpet.
Best actress nominee Michelle Williams turned up to the 2012 Baftas wearing a stunning two-toned frock from the high street retailer paired with a clutch styled to look like an Arthur Miller book (one of Marilyn's famous husbands, but we didn't really need to tell you that, did we?).
While the dress wasn't exactly off the rack, we still think Michelle deserves kudos for stepping out on such an important night in her career wearing an affordable frock.
What do you think of her style statement? Leave a comment below and let us know. Also, did anyone do it better than Michelle? Check out all the looks from the red carpet in the gallery below to find out.