24/02/2012 17:21 GMT | Updated 25/04/2012 10:12 BST

Jessie J goes goth while Holly Willoughby does office wear at The Voice launch

The Voice's UK launch saw coaches Jessie J, Will.I.Am, Tom Jones and Danny O'Donoghue join presenters Holly Willoughby and Reggie Yates in front of the cameras at the Soho Hotel this morning (24 Feb).