We were excited when we heard the news that H&M were collaborating with Marni back in November, but now that Sofia Coppola was the director behind the commercial, we're over the moon.
Coppola, who agreed to come on board because she had 'never really done anything around fashion,' chose a villa in Marrakesh for the setting and actress Imogen Poots as the star.
The ad has all the Coppola trademarks, including whimsical lighting and languid beauty We also love that she chose Roxy Music's Avalon for the soundtrack.
Advertisement
There's a behind-the-scenes video too:
The Marni for H&M collection drops on 8 March. Have a flick through the gallery below to see what they have in store for us.