Looks like Amanda Holden is getting her game face on for the upcoming series of Britain's Got Talent...
Simon Cowell attending to business in a high-rise office (complete with patriotic teapot), Alesha is throwing some serious shapes in a Cuban bar, and David Walliams is roaming a Dickensian street filming a period drama.
What do you think? Does that tally with your secret version of their lives?
As it goes we reckon the Simon Cowell one is slightly off - in our imaginary behind-the-scenes documentary he's always on a yacht somewhere with Sinitta popping up at odd intervals in an increasingly off-the-wall selection of bikinis. But maybe that's just us!
You can see all of them playing their exaggerated selves in the gallery below and, if you're so inclined, catch the ad's debut tonight during the Chelsea v Napoli UEFA Champions League match.