Stella McCartney presented the Team GB kit for adidas today, which will be worn by all the athletes at the London 2012 Olympic and Paralympic Games.
Phillips Idowu, Stella McCartney and Jessica Ennis at the official Team GB kit launch.Photo: Getty Images for Adidas
McCartney was joined by Jessica Ennis, Phillips Idowu and Ellie Simmonds, who swapped the track for the catwalk as they showcased their brand new kit at the Tower of London this morning.
Speaking about the inspiration behind her designs, McCartney said, "The first place to start on a project like this is to look at the Union flag. For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created".
Philips and Jessica definitely looked happy with it, although we have to admit, we've also got our eye on Stella's pretty but not sport-friendly paisley jumpsuit.
To see more of Team GB's kit, take a look at the collection pictures and watch the video below. If you fancy trying it out for yourself, replica ranges will go on sale in April, including football, tennis, cycling, basketball, athletics and swimwear.