The Body Shop launched its Beauty With Heart campaign last night (22 March) at the Old Sorting Office, with model Lily Cole acting as the company's first ever brand ambassador.
Lily made sure that all eyes were on her during her first outing as a brand ambassador by wearing an eye-catching outfit consisting of a draped cut-out top and draped iridescent skirt, with silver and yellow shoes.
According to the press notes, "Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good."
Lily said of her new role:
"I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working."
Also present at the launch were Vivienne Westwood, Jo Wood and TOWIE's Lydia Bright.
The body shop's Beauty With Heart movement will roll out in the UK from 3 May.