H&M has ruled the designer collaboration scene on the high street, but is the Swedish fashion brand about to launch its very own luxury label?
Marni for H&M. Photo: H&M
According to Swedish financial newspaper Dagens Industri, nothing has been put in place as yet but when speaking to WWD, spokeswoman Charlotte Nemlin said "We are constantly looking at new ideas; it's a natural part of our work. However, there is nothing new that we can [talk] about for the moment".
Could it be the high-street's best kept-secret? If it means there'll be a sister store to H&M's Cos, we'll be very happy shoppers indeed.
See H&M's latest designer collection with Marni below.