Charlotte Church's ex and father of her two children, Gavin Henson, has reportedly been dropped as the face of Munch Bunch children's yogurts after boozy behaviour on a flight.
According the Sun, the Wales international star was sacked by his team after getting drunk and acting up on a Flybe flight. The airline also reportedly banned him for six months.
And now, 30-year-old Gavin has allegedly been dropped as the 'face' of Munch Bunch yogurts, who say they have terminated the partnership in light of his recent behaviour.
Lactalis Nestlé Chilled Dairy who make the yogurts said:
"We recruited Gavin for this year's Munch Time children's story-writing competition because he is a committed father of two.
"We decided to terminate the contract in light of reports about his unacceptable behaviour."
Gavin has publicly apologised for his bad-boy antics following his all-night drinking spree after Cardiff Blues lost in Glasgow last Friday.
We caught up with Gavin when he was promoting the Munch Bunch reading campaign. He said he was a very hands-on dad, splitting childcare with Charlotte 50/50:
"I've moved back to St. Brides Major so I have them quite a bit now. They're only 30 minutes away, and over a two week cycle I get them for seven days. It's more or less 50 per cent.
"Charlotte and I have to be amicable for the kids. We only see each other on the handovers. But if one of us wants to ask how Ruby or Dexter are when they're with the other, we text each other or call."
Sounds like he has got himself in quite the pickle.
Do you think Gavin should have been sacked?